How do I work?
Building a brand an identity is a process. I do the process for branding and high-end corporate rebranding includes three phases:
In the Discovery phase, we immerse ourselves in your day-to-day business, approaching different brand aspects to build the right and strong roots, research your competition, interview stakeholders to gain an understanding of your culture, and study your target audience. The result is a clear window of opportunity for your corporation that guides phase 2.
During the Creative phase, we will co create the brand platform taking the findings and recommendations and turn that into core brand messages. This process is doing through interactive brainstorm sessions and creatively workshops to connect the brand story to have an emotional impact, engage with your audience while standing out from the competition with a clear differentiator.
The Execution phase results in brand guidelines to ensure consistency for any future application of your brand for years to come. This collaborative phase result in a brand platform document. The phase concludes with a presentation of the brand and detailed report.